Secret Brand Strategy

Matchbox is the premier kitchenware and cookware supplier, offering everything consumers and entertainers could ever need in cookware, tableware, gadgets, appliances and much more. We are innovative, stylish, caring, professional and unique, offering affordable luxury to our kitchen and culinary connoisseurs.

Everything our brand communicates is wholeheartedly focused on delivering exclusive kitchen and cookware innovations. During the recent rebrand, an extensive market research programme revealed the opportunity for Matchbox to own a previously unfilled area of the market – the national cookware retail space.  Leveraging recent market growth and the current interest in cooking in Australia, Matchbox are now capitalising on our strong cookware offer.

Matchbox is focussed on transforming our customers into professional home chefs and creative entertainers. For this reason, our philosophy is centred around improving kitchen skills and communicating the latest cooking and kitchenware innovations and techniques. Matchbox staff are helping to bring the brand to life through consumer education, offering secret tips, secret recipes, secret cooking demonstrations and even cooking classes.

The secrets to Matchbox’s ongoing success are offered through a range of touchpoints:

• customer service
• store design
• in-store promotions
• catalogues
• in-store cooking & product demonstrations
• local marketing material
• major, national campaign
• online marketing

Our dedication to our customers makes us the preferred destination for everything culinary.